Campaign to cement Auckland as tourism hotspot for China using celebrity pulling power and social mediaAuckland Airport and Auckland Tourism, Events and Economic Development Ltd (ATEED) have worked with wholesale partners in China to showcase New Zealand as a must-see tourism destination with this fast-growing travel market, using one of their own - influential Chinese film star Dong Xuan - as the drawcard.As part of Auckland Airport's programme to develop premium travel markets, Dong Xuan will spend ten days in New Zealand travelling from Auckland to Arrowtown with Chinese media, film and camera teams in tow.
She will visit iconic locations which will be promoted in her home country to build awareness of longer stay itineraries and to highlight the depth of sophisticated options in New Zealand.An extensive blogger and social media user, Dong has a fan base of more than 3.2 million on Weibo, the Chinese equivalent to Facebook. She will be providing regular updates and a unique insight into New Zealand as part of her travels."This is the first time Auckland Airport and ATEED have teamed up in this way to market Auckland and the depth of product for premium markets in New Zealand.Himachal Tour Packages Are Priced!
In China celebrities like Miss Dong have significant influence, so the power of her recommendations to visit New Zealand can't be underestimated," says Glenn Wedlock, General Manager Aeronautical Commercial for Auckland Airport.Once her tour is complete, wholesale partners will offer Chinese visitors the chance to follow in her footsteps on a "Dong Xuan experience tour", across the country - with differing tiers of experience to cater for all price ranges. This will be marketed via the media and traditional advertising in China, as well as through social media channels.
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