How much would the holiday in Tourism Australia new ad cost?

It's a compelling, well-filmed promotion that ticks all the boxes for an overseas tourist looking to sample the luxurious delights of Down Under.However, my first reaction to it probably wasn't what the tourism bods were hoping for.It wasn't "Wow, what a beautiful country" or "I've got to try that" or "I hope that kangaroo nuts that girl".(And it definitely wasn't "I really want to pay for my parents to hold a black tie event in the middle of an expensive Outback resort".)

My initial thought was: "Bloody hell, how much is that gonna cost?"Featuring such exclusive getaways as the Wolgan Valley Resort in NSW, El Questro Wilderness Park in Western Australia and the Southern Ocean Lodge on South Australia's Kangaroo Island, the holiday that Tourism Australia is hoping foreigners will take certainly isn't a cheap one.Aimed predominantly at the emerging Chinese inbound market, the advert is unashamedly courting the luxury traveller. But touching on a hundred grand for a month's holiday? Just how many millionaires are there in China…?

Not everyone in Australia is a fan of the ad. With the inbound youth market continuing to shrink, there's not much there to attract travellers on a more limited budget and at this month's Australian Tourism Exchange trade show in Perth, there were more than a few people grumbling that the ad was too exclusive.Then again, maybe they - and I - are just griping because we can't afford to experience all the wonderful things the filthy rich can. I'm sure there are some people out there who wouldn't give a moment's thought to dropping a year's wages on a holiday.